There is REALLY only ONLINE marketing strategy online.
What is perceived as a variation is purely a tactic. Youtube, Instagram, Facebook ads, chatbots, groups, marketing funnels, and webinars are all tactics.
NONE of this is effective if the universal online success strategy isn’t applied to it, where it’s always used in successful campaigns.
A Classic Marketing Strategy
Mike Klingler emphasizes that at its core it is the same marketing strategy that existed in the days of Dan Kennedy and direct mail marketing or any marketing that existed before THAT where a person had to start small, generate profit (or break even on the ads upfront) so they could then scale and take the real profits later through follow-up with the list.
Marketing Without It Is NOT an Option
Most people don’t get it. And their results show it. Those in various home-based businesses, network marketing, affiliate marketing, and even a lot of the struggling coaches, consultants, online course creators and the like usually miss all this entirely. Some stumble into it over time, through trial and error. Others observe well and are able to model what all successful online entrepreneurs are actually doing.
Brendon Burchard, Marie Forleo, Sam Ovens, Mike Klingler, Mike Dillard, Ann Sieg, and even the older generation like Bob Proctor and Jack Canfield — they all do the same exact thing. And it’s exactly what those who struggle don’t do. They apply ALL of these together.
- Build a list
- Set it up so relationships are growing through automation
- Automate the marketing and sales
- Use Cashflow optimization to incrementally increase what they earn per lead and customer
- Have multiple streams of income generated on the ‘back-end’ (which means automating more offers being sold to their list)
- Track what they earn per lead and customer
- Test, re-test, and incrementally increase what they earn per lead
If you’re not doing that, THAT is what you need to learn how to do.
The Premier Marketing Tool
The best all-in-one solution to put all this together is NOT Clickfunnels. It’s Kartra. I share more on this in our next post, How to Market Anything.
Mike Klingler teaches this in a detailed 2-hour class here. He’ll break it all down to show the math on tracking critical details like your Average Lead Value, and exactly how all the top marketers increase that lead value through one or more Cashflow Optimization steps. Coming soon!
Continue onto the next post in this series: How to Marketing Anything